Cookies on Land & Legacy

We have kept this short. Land & Legacy uses a small amount of local storage to run the site and provide features you choose to use. Optional analytics require your consent.

Last updated: 29 October 2026

What we store and why

Strictly necessary

These are required for the site to work. We do not ask for consent to store them.

Mapbox map data

Three entries in your browser's local storage that allow the heritage map to load tiles and track usage against our Mapbox account. These include a randomly generated identifier (mapbox.eventData.uuid) that persists between visits. Mapbox is an American company. Their privacy policy is at mapbox.com/legal/privacy.

Sign-in session

If you create an account, we set cookies that keep you signed in between pages. These are required for accounts to work and are removed when you sign out. We do not ask for consent to set them because they are strictly necessary to provide the service you requested.

Saved places and preferences

Places are stored when you choose to save them, so you can return to them later. You do not need to accept analytics cookies to use saved places. The banner does not switch this storage on or off.

Visited places and wishlist

Properties you have marked as visited or saved to your wishlist, stored locally in your browser. If you are signed out, this data never leaves your device. If you create an account, your saved places are also stored on our database so they sync across your devices. See our Privacy Policy for details.

Onboarding preferences

ll_welcome_accepted, ll_map_guide_seen and ll_map_panel_dismissed remember that you have seen the welcome message and map guide so they do not reappear.

Accommodation partners

With your permission, Stay22 LetMeAllez optimises accommodation links and attributes bookings. Its script loads only when you accept accommodation partners or all cookies. Existing analytics consent alone does not enable it. We store this choice as ll_consent_stay22. Change it using Cookie settings in the footer; withdrawing permission reloads the page to stop the running script. Stay22 may use cookies or browser storage and receive page and device information. Accommodation links open a partner site when you click them, even without this optional script. We may earn commission on bookings at no extra cost to you. See Stay22's privacy policy.

Analytics

We use PostHog and Google Analytics 4 to understand how people find and use the site and subscribe to Hidden Britain. PostHog is hosted in the EU. Analytics cookies are optional and only load if you accept them in the cookie banner. You can change your choice at any time using the cookie settings link in the footer.

Google Analytics uses cookies named _ga and _ga_* to distinguish browsers and sessions. These may last for up to two years. We send page visits, campaign labels and newsletter form views, starts, accepted sign-ups and verified subscription confirmations. We do not send newsletter email addresses, account identifiers, search text or journey endpoints to Google Analytics. Advertising features and Google signals are disabled. Google's processing may take place outside the UK. See how Google uses information from sites that use its services.

Analytics data includes pages visited, general location (country level), device type, and actions like clicks and searches. We do not sell this data or use it for advertising. Read PostHog's privacy policy for more detail.

Your choices are stored as ll_consent and ll_consent_analytics in local storage, and ll_analytics_consent in a cookie. A session storage flag, ll_newsletter_signup_counted, avoids counting repeated sign-ups in the same tab.

On Hidden Britain, Google Tag Manager loads our subscription-matching script only after the relevant cookie consent. The script also checks the analytics choice before sending any matching data. The session-storage entry ll_newsletter_attribution_tokens contains random tokens used to cancel pending matching when analytics consent is withdrawn; it contains no email addresses. Private server matching records expire after 48 hours. See our Privacy Policy for how confirmed subscriptions are measured.

Anonymous banner measurement

To improve our consent interface, we count banner displays and selections of Accept all and continue, Use only necessary cookies, Set preferences and Save preferences, including the categories selected. These counts operate independently of optional PostHog and Google Analytics consent. Cloudflare processes these requests for us and stores daily aggregate totals in an EU database. We do not store individual event records, visitor identifiers, IP addresses, account details, page addresses or browsing histories in this measurement database. Network requests necessarily pass through Cloudflare, which also processes network information to deliver and secure the site.

We use these totals only to improve the site. They cannot tell us who made a choice. Displays without a recorded interaction are an estimate, not proof that someone ignored the banner. Reloading a page can count as another display. We honour Do Not Track and Global Privacy Control signals. You can also stop future counts below, free of charge; this does not change your other cookie choices. Already aggregated totals cannot be linked back to you or removed individually.

Stop anonymous banner measurement in this browser

When you opt out, ll_banner_metrics_optout stores that request locally in your browser until you enable counts again or clear your browser storage. It is not a tracking identifier. Optional analytics cookies remain controlled separately by your banner choices.

What we do not use

We do not use advertising cookies. No data from your visit is sold or shared with advertisers.

Changing your preferences

Use Cookie settings in the footer to reopen the banner and choose Use only necessary cookies or Set preferences. Withdrawing analytics consent stops PostHog and Google Analytics measurement across open tabs on this site and removes their browser identifiers. Your saved places and cookie choice are kept. Use the separate control above to stop anonymous banner counts.

Contact

Questions about this policy: [email protected]